Our Story

Flourish

DAIRY AS CRAFT

THE BEAUTY OF TRADITION IS THE POWER TO EVOLVE IT.

PLEASANT PASTURES

The milk for Truly Grass Fed products comes from approximately 3,000 farms located across Ireland’s fertile land. Our farmers share deep bonds with their herds, with sustainability and animal welfare always top of mind. Each farm has an average of one cow for every two acres and is Certified Animal Welfare Approved by AGW (A Greener World, AWA), an independent nonprofit farm-certification program, which guarantees that animals are raised outdoors on pasture on independent farms their entire lives, using truly sustainable, high welfare farming practices.

IT’S ALL IN THE FAMILY

Welcome to a place where land is passed down through the generations and where farming is not only a way of life, but also an enduring tradition. Our farmers represent a mix of young, highly skilled entrepreneurs and seasoned veterans. Here, they are sincere stewards of the land, viewing dairy farming as both a fulfilling lifestyle and a viable business. We are constantly exploring new technologies to improve the quality of life for our cows and the farmers who care for them.

Family

OUT AND ABOUT

Truly Grass Fed cows live how nature intended: outside and able to roam. They are free to leisurely graze on acres of lush, plentiful grass and enjoy their spacious surroundings for most of the year. When the temperature drops enough that grass growth slows down in the winter, our cows move inside and enjoy a diet of grass silage collected from the fields during summer, plus a small amount of concentrates for extra nutrition.

Out and about

COWNATOMY 101

Our Truly Grass Fed cows live differently and here’s your chance to explore exactly how and why.

PEACE OF MIND

Stress-free cows are happy cows, and happy cows are Truly Grass Fed cows. The slow-paced routines and familiar masters on a small family farm are the perfect fit for these creatures of habit.

PEACE OF MIND

GUT HEALTH

Cows are ruminants, which means their stomachs have four compartments. Diets of corn, cereals and concentrate feed can cause dietary upset for ruminants, whereas grass provides a highly digestible and nutritionally complete form of nourishment.

GUT HEALTH

BREATHE EASY

Truly Grass Fed cows spend most of their lives outdoors enjoying Ireland’s clean, fresh air. The temperate climate keeps them out of forced ventilation, which can lead to the spread of infection within herds.

BREATHE EASY

HEARTFELT BONDS

Small herds mean that each cow receives more individual attention. Generations of masters and animals live and grow together, making this symbiotic lifestyle a reality. Animal welfare is truly at a premium on Irish farms.

HEARTFELT BONDS

STEP BY STEP

Smaller farms mean less distance to walk to the milking parlor twice a day. Plus, natural sunlight and mist-soaked strolls on the soft soil (versus concrete on conventional farms) keep cows at ease and reduce undue strain on their bodies.

STEP BY STEP

95% GRASS DIET

Truly Grass Fed cows dine on a diet of at least 95% grass with a little added clover for nutrition. The other 5% (or less) comes from concentrates to enhance specific nutrients for our cows at key stages in the year, such as late gestation and early lactation.

95% GRASS DIET

WHERE THE GRASS IS GREENER

Truly Grass Fed has been practicing the most modern methods of regenerative farming for decades and is proud to have its roots deep in the Irish tradition of sustainable agriculture, cow-friendly climate and rich natural resources.

Climate

THE CLIMATE

“Too hot to trot” or “too cold for comfort” are rarities in Ireland. Temperatures typically range from 40–50 degrees Fahrenheit (4–10 Celsius) in winter and 60–70 degrees Fahrenheit (16–21 Celsius) in summer, giving our cows the freedom to graze outdoors for most of the year.

THE AIR

Ireland is not only known for fresh, clean air, it is one of the lowest emitters of carbon in the world and is certified by the Carbon Trust in the UK. Truly Grass Fed contributes to Ireland’s low carbon footprint by keeping our cows where they belong: outside. Because our cows spend the majority of the year outdoors, there is no need for expensive energy-wasting heat, fans or air conditioning. What’s more, our immense grasslands convert vast amounts of CO2 into oxygen every day, further contributing to the clean air and positive environmental impact.

THE RAIN

Ireland’s plentiful precipitation is one of its most valuable natural resources as far as dairy cows are concerned. Thanks to the country’s coastal location and its mild climate, the grass on our farms does not require mechanical irrigation. That means our farmers face no energy costs associated with watering their pastures.

THE GRASS

Ireland boasts a yearly grass growth rate that exceeds the European average by more than a third, so it’s no wonder this majestic nation is home to some of the world’s finest grass-fed dairy. Of the many grass varieties, dairy farmers tend to cultivate varieties that offer exceptional nutritional value and easy digestibility for cows. Truly Grass Fed farmers also add clover to the mix for nutritional value and to aid the natural nitrogen balance in the soil.

THE SOIL

Limestone soils are one of Ireland’s most powerful assets, and they are the basis for a Truly Grass Fed diet. Lime is a natural neutralizing agent and it is massively beneficial to grass growth. To keep our pastures fresh, we encourage our farmers to test their soils every three to five years, add the recommended nutrients and reseed as appropriate to replenish grass variety.